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A Pathology of Election Advertisement in the Islamic Republic of Iran (Case Study: Islamic Consultative Assembly Elections)
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Rahbar Talei Hoor *1   , Ebrahim Qanbarloo2 |
1- Associate professor, University of Mohaghegh Ardabili, Ardabil, Iran (the responsible). , R.talei@uma.ac.ir
2- Master's degree in Media Management, Farabi University, Tehran, Iran. |
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Abstract: (416 Views) |
This research aims to pathologize the propaganda of the Islamic Consultative Assembly in the Islamic Republic of Iran, and the main question of the research is: What are the harms of the propaganda of the Islamic Consultative Assembly elections in the Islamic Republic of Iran? The research method used is descriptive-analytical. In this research, twenty experts and specialists in the field of elections and advertising were interviewed using the purposive sampling method until theoretical satiation. A questionnaire was prepared from the harms identified in the interviews and distributed among 130 people, and the data and information collected were carefully processed using SPSS software. The research findings show that personal-financial harms are among the variables that affect the reduction in the quality of election advertising. Also, the findings have confirmed the impact of individual-non-financial harms and group-security harms on the quality of election advertising. |
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| Keywords: Pathology, Elections, Advertising, Islamic Republic of Iran, Islamic Consultative Assembly. |
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Full-Text [PDF 450 kb]
(288 Downloads)
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Type of Study: Research |
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